Confirmshaming: Stay away from the Dark Side
Confirmshaming is a very aggressive type of marketing, where the general idea seems to be that if the carrot doesn’t do the job, the stick will.
Using web design and web content in this negative way is called “confirmshaming”.
Confirmshaming is done by adding short texts that shames, blames or are just simply rude to the website visitor. Sometimes the effort of confirmshaming is enhanced by deliberately creating a web design and UI that makes it difficult for users to decline an offer or close a pop up window.
Even though click-rates and other metrics might get boosted by using these manipulative patterns, confirmshaming is in our opinion basically bullying, and should not be used.
Read an in-depth article about the phenomenon on our blog.Close