Rhuby is the brand of a Swedish rhubarb liqueur. In addition to a base of vodka, the liqueur consists of rhubarbs grown in Sörmland, and contains no artificial flavors or additives.
The brand’s founder, Ylva Binder, is an industry veteran and has previously worked with brands like Bacardi, Bombay Sapphire, Hendrick’s and Glenfiddich.
The client needed a website with a unique design that helped to consolidate the brand’s motto. The brand aims to be connected to luxury, elegance and inclusiveness. Rhuby would also like to highlight the company’s involvement in the Pink Ribbon campaign, and add some shabby-chic vibes to the design. Our challenge was thus to create a truly unique website, that really evokes the desired feelings and ambiances.
- UI & UX
- System Architecture
- WordPress Integration