Texstar is one of Sweden’s largest players when it comes to workwear and company branded clothing. The focus is on offering a high-quality assortment of well-designed garments for the service sector. Through its own sellers and a large network of retailers, the company helps customers build their brands.
The company’s webshop is a critical part of Texstar’s business model. Texstar wanted to improve the customer experience of the webshop, as well as create a common platform for sellers and resellers.
The company also wanted to add tools for their in-house sellers, as well as offer customers extra webshop functionality. The purpose of these initiatives was to catch up with and outperform their competitors.